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Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. A study of over 1,000 online daters in the US and UK conducted by global research agency Opinion Matters founds some very interesting statistics.We're one of the oldest and best known dating communities on the web, and we have a unique, and very popular, secret weapon - our intelligent two-way matching feature.It's successfully launched thousands of happy and lasting relationships. Of course there are pitfalls and tripwires in every sphere of life, but this may be particularly true in the context of online dating.There are literally hundreds (if not thousands) of online scams, and I’m not going to run through any in detail here, but do some research before you go giving your bank details to ‘Nigerian princes’ promising ‘fun moments’.Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.
With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.A total of 53% of US participants admitted to having lied in their online dating profile.Women apparently lied more than men, with the most common dishonesties being about looks.Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context.