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2014) can be managed using high sophisticated coordination mechanisms such as argumentation and negotiation (Buettner 2006a, 2006b; Landes and Buettner 2012; Buettner 2016a) ARPANET, LISTSERV, and bulletin board services (BBS).
Many prototypical features of social networking sites were also present in online services such as America Online, Prodigy, Compu Serve, Chat Net, and The WELL. Many of these early communities focused on bringing people together to interact with each other through chat rooms, and encouraged users to share personal information and ideas via personal webpages by providing easy-to-use publishing tools and free or inexpensive webspace.
Such a broad definition would suggest that the telegraph and telephone were social networking services – not the Internet technologies scholars are intending to describe.
Huge number of ties technologically possible, but average number is limited, e.g., Facebook: 395 (Tong et al.
Companies are using social media as a way to learn about potential employees' personalities and behavior.
Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation.
Some communities – such as – took a different approach by simply having people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests.
New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends. However, thanks to the nation's high Internet penetration rate, the first mass social networking site was the South Korean service, Cyworld, launched as a blog-based site in 1999 and social networking features added in 2001.
A study reveals that India recorded world's largest growth in terms of social media users in 2013.
Furthermore, the idea that these services are defined by their ability to bring people together provides too broad a definition.Facebook and other social networking tools are increasingly the aim of scholarly research.Scholars in many fields have begun to investigate the impact of social networking sites, investigating how such sites may play into issues of identity, privacy, According to a study in 2015, 63% of the users of Facebook or Twitter in the USA consider these networks to be their main source of news, with entertainment news being the most seen.In the times of breaking news, Twitter users are more likely to stay invested in the story.