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Finally, two new executives at ABC, Lloyd Braun and Susan Lyne, chose to greenlight it, reportedly after The O. on Fox premiered in 2003 and showed that a soap opera could succeed in prime time.
A couple of weeks later after Housewives premiered the owners of NBC called to see who had passed on the series due to its ratings success.Prior to Desperate Housewives, Cherry was best known for producing and writing episodes of Touchstone Television's hit comedy series The Golden Girls and its successor, The Golden Palace.In addition, he had created or co-created three sitcoms: The 5 Mrs.On May 18, 2004, ABC announced the 2004–2005 lineup, with Desperate Housewives in the Sunday at – p.m.
ET slot, which it held all through the run of the show.
of Melrose Place fame, and Marc Cherry, who declared the new show to be a mix of Knots Landing and American Beauty with a little bit of Twin Peaks.