Dating website market share
Since acquiring Match.com, IAC has bolstered the personals business with several acquisitions, including Ok Cupid in February 2011, expanding the Match unit's sales to 3 million in (2012) from 6 million in 2008.
It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.
Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.
All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.
Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to from and recommends investors purchase shares of IAC in anticipation of a spinoff.
Launched in April 1995, is now in 24 countries and hosts websites in 15 languages.
A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.