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05-Feb-2018 23:03

Those behind the idea say it's a time and money saver, because daters can connect from wherever they are, avoiding travel time to meet someone and keeping cash in their pockets."Skype started the whole genre change and Face Time took it into mobile," says Marc Lesnick, founder of i Date, a dating industry conference and trade show.

"Face Time already proves that the model works."Instamour founder Jason Sherman of Philadelphia says competition is increasing because "people are into the real-time aspect of face-to-face meeting on an app before spending the time and money and commitment to meet in person.""Got a minute? Real-time video dating from your phone," touts Flikdate's website.

She says, "The best situation is that by the time people go on a date, it feels like a second date.

Anything we can do to give people a better picture of their chemistry, we’ll do." As the millennials who came of age on Tinder age and get more serious about settling down, they’re a real get for any app.

They’re certainly not the first app to offer a video platform, but as of now they’re the first of the massive dating apps to take on this particular beast.

(Bumble did announce a plan to launch of disappearing, 10-second videos earlier this year, but thus far it hasn’t actually materialized.) While video has fast taken over the rest of the internet — and social media, in particular — dating apps have been slow to come on board.

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They’ve dedicated somewhere between 20 and 30 percent of their development capacity to the project, which they’ll begin testing in a few markets this summer and will roll out nationally later this year.Match also has an existing infrastructure for moderating a massive amount of user-generated content, so throwing video into the mix will not be back-breaking amount of work.And if they need to develop a more sophisticated method for automatically screening tons of videos, they’ve got the resources to do it.reports that the feature is being presented as an added layer of security — so you can get a sense of what you’re dealing with. It’s honestly just nice to be able to interact with someone (and determine if they have a completely irritating giggle or are totally lacking a sense of humor) before you commit to spending several potentially awkward hours with them.



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